Diamonds are regarded as the rarest and most beautiful objects our earth produces. Capturing their mesmerizing splendor requires an element of danger, superior craftsmanship and a journey around the globe.

Each diamond's journey to your jeweler's display case begins deep in the Earth – often as much as three miles underground – where it's sat forming for thousands of years. From there, it begins a long and arduous journey around the globe before it reaches its final destination . . . you.

Color. Cut. Clarity. Carat weight. These are the four main determinants in diamond quality and, ultimately, in diamond prices. For more information about diamonds, please visit the Diamond Promotion Service.